MAAT — YOUR AI SECRETARY
Maat is an AI secretary that plans your week around real life — the trips, the late meetings, the bad nights, the good waves. It proposes. You say yes. Life stays on course.
Now in private beta. Already have access? Log in.
Gym Monday at six. Tennis Wednesday. Date night Thursday. Deep work every morning. Then a flight moves, a meeting runs long, you sleep badly — and by Wednesday the perfect week is a list of things you didn't do.
The problem was never your discipline. It's that a static plan can't survive a life in motion. So stop planning weeks that only work if nothing happens.
Your calendar, your trips, your sleep, your rules, the facts of your life. Maat plans from what's true, not from a template.
A week that actually fits — workouts, deep work, the people you love — placed around what's already there.
Maat never books, moves, or cancels anything without your OK. One word in a chat is enough.
Miss tennis this week and it quietly comes back next week. No guilt. No streaks. Just a plan that keeps up.
Maat spots the trip in your calendar before you mention it. Away weeks get lighter targets, home weeks pick up the slack, and landing at midnight means a gentle Tuesday. Travel stops being the reason everything fell apart.
Morning briefings on WhatsApp. "Move tennis to Thursday" — done. A conflict appears and Maat arrives with two ways to solve it, not a notification to ignore. It's a conversation, and the conversation does things.
Connected to your Oura ring, Maat knows the difference between a day for intervals and a day for yoga. Bad night? It re-plans before you're out of bed — and asks before it changes a thing.
Tell Maat your spots. When a swell lines up with a free afternoon — or the wind hits 20 knots on a day it can clear — you get a ping, a window, and a one-word booking. Good conditions stop being the sessions you hear about afterwards.
Concerts, matches, meetups — near home, or near the city you'll be in next Tuesday. Maat scouts, checks your calendar, and asks. One yes and it's booked, scheduled, and protected.
The missed goals, the ankle that's still healing, your mother's birthday, the rule about no work after nine. Maat carries the whole picture, week after week — and every plan it makes already accounts for it.
Rigid plans are for people whose lives never change.
Yours does. That's the point of it.
Maat isn't just defending this week. Set goals for the year — get back to competition tennis, ship the side project, actually learn Spanish before Mexico — and Maat decomposes them into the weekly rhythm. Reviews what happened. Adjusts what's next. You live your life; the direction takes care of itself.
In Dutch, your maat is your buddy. It's also a measure — a bar of music, a size that fits. It's moderation: alles met mate, nothing overloaded. And on a ship, your maat is the crewmate on watch while you sleep.
The word is older still. In ancient Egypt, Ma'at meant order and balance — the feather against which a whole life was weighed.
A buddy who measures the week, keeps it in balance, and minds the horizon. That's the whole product, in one word.
Private beta. Small group, real attention. Join the waitlist and we'll be in touch.